Early results bore out the imagining on each side. In the initial number of days of opening, profits exceeded expectations. “The numbers are considerably much better than forecast — properly above what we envisioned,” reported Artemis Patrick, world-wide Main merchandising officer of Sephora. “There is powerful pent-up need.” Moreover, the partnership complements, rather than cannibalizes, the retailer’s current searching base. “The power of this partnership is scale,” claimed Doug Howe, chief merchandising officer of Kohl’s, who noted that 70 per cent of that retailer’s sixty five million active consumers are Gals. “And There's very little overlap Using the Sephora shopper,” he included. Game on.
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